The 2014 Softletter Sales Compensation Survey
 
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SaaS and Cloud Applications University in Austin, TX
Further detailed analyses and information will be presented from the survey and upcoming report at Softletter's SaaS and Cloud Applications Conference in Austin, TX, May 13 - 15th. More information here

Dear Colleague:

 

As you may know, Softletter, now in its 28th year of publication, publishes a series of annual surveys that examine every aspect of running a successful software business. This survey covers sales compensation processes and practices for a software firm's direct sales and telesales force. Take the survey if your company supports direct sales, telesales or both.

 

We're looking for some fairly standard information and will use this data to identify trends and current benchmarks that you can use to determine how your own numbers, processes and practices compare to those of comparable companies. The categories of questions we'll be asking cover:

  • Company profiles, including type of software sold (mobile, OEM, on premise and SaaS)
  • Close Rates, Managerial Performance and Sales Plan Goals
  • Sales Salaries and Variable Compensation
  • Sales Compensation Tools
  • Recruitment, Training and Incentives

The entire survey is 35 to 70 questions, based on conditional responses, and should take approximately 20 to 30 minutes to complete. Please pass this invitation along to a colleague in the industry who you feel should participate.

 

Everyone who supplies data for this survey will receive a complimentary copy of the complete summary results in an upcoming special issue of Softletter.

 

Of course, all responses will be strictly confidential. We won't disclose or identify data about any individuals or about participating companies. Please note that if you do not complete the entire survey, we can't send you a complete summary copy of the results. Further results will also be provided at Softletter's upcoming SaaS and Cloud Applications University in Austin, Texas May 13th - 15th.

 

Also note that we will be sending the summary results via E-mail; if you provide us with a non-working address you won't receive the results. We're sorry, we don't have the time to deal with whitelist verification and suggest you add softgram@softletter.com and rickchapman@softletter.com to your approved recipients lists to ensure you receive the survey results.

 

Do not forget to push the Done button at the end of the questionnaire and then wait for the acknowledgment page.

 

Again, final survey summary results will appear in upcoming issues of Softletter.

 

Many thanks for your help!

 

Merrill R. (Rick) Chapman, Managing Editor
Softletter
34 Sugar Hill Road
Killingworth, CT 06419
860-663-0552
rickchapman@softletter.com

 
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